Animal Planet's email newsletter is sent out twice a month. Its purpose is to drive tune-in for AP's programs, promote sales of products in the network shop, and foster brand loyalty by providing animal news and trivia. I designed the newsletter to show clearly differentiated content sections while maintaining a cohesive design. Alternate versions were provided allowing for various quantities and placement of advertising. The newsletter was developed in HTML to be compliant for both newer and older mail clients, including the client's program of choice, LotusNotes.